To Stage Your Home Or Not To Stage....
by Kathe Lang
That is the question!
When it comes time to list your home for sale there are many details to discuss with your Real Estate agent. One of the most important details next to selecting the right price is the home condition. If your goal is to sell the home quickly and at the highest possible price then your home must show well to command the highest possible price in the least amount of time.
While the past couple years have primarily been a sellers market with relatively low inventory it is still a fact that homes in great condition sell first. With rising prices is has become harder and harder to find very low priced distressed properties where buyers will accept “as is” condition because the price is so low. And most sellers don’t want to “give” their home away. Therefore, in today’s market when home buyers are paying top dollar, demand for a home in exceptional condition has increased.
So, think of it as a beauty contest. Your home needs to shine and show off it’s unique features with the best possible presentation. You want to win the contest and receive a full price offer. Dress to impress, or stage for success! Most buyers do not have vision or know where to place furniture, how it will fit or how their furnishings will look. The idea with staging it to keep it clean and simple. Show off the home not the furniture and assist the buyer in placement of furnishing so they can imagine themselves living in the home. Also, the staging needs to be a neutral style with up to date decor, less is definitely more. Homes that are decorated with too much of the homeowner’s personal style may appeal to some but not all buyers, limiting your ability to bring in multiple offers.
According to Realtor Magazine, The Real Estate Staging Association (RESA) did a study on homes with and without staging. Here were their results in a 2013 study.
RESA studied 63 un-staged homes that were on the market 143 days with no offers. After staging these same homes they were re-listed generating offers in an average of 40 days.
In a separate study of 481 staged homes listed, offers were received in an average of 23 days. Check out the 2015 Home Staging Report and 2016 Housing Trends.
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